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Public events boost nationalist identity

Author

Listed:
  • Singh Burson, Manu
  • Shapiro, Jacob N.

Abstract

Using unique data from Croatian supermarkets, we show that nationalist music events shape everyday consumption choices. First, we establish a link between buying goods labeled as ‘Croatian Quality’ or ‘Authentic Croatian’ and voting for nationalist parties. By tracking individuals through loyalty card purchases, we show that attending a nationalist concert leads to an estimated 2.7 percentage-point increase in the share of grocery spending on these nationally branded goods, a 13% increase over the mean. There is no similar impact of attending non-nationalist concerts and the results are not driven by supply or price shifts at concert locations.

Suggested Citation

  • Singh Burson, Manu & Shapiro, Jacob N., 2026. "Public events boost nationalist identity," Journal of Comparative Economics, Elsevier, vol. 54(3), pages 656-688.
  • Handle: RePEc:eee:jcecon:v:54:y:2026:i:3:p:656-688
    DOI: 10.1016/j.jce.2026.03.001
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    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • H40 - Public Economics - - Publicly Provided Goods - - - General

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