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Airline pricing behaviour in the London–Paris market

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  • Pels, Eric
  • Rietveld, Piet

Abstract

Low-cost carriers like easyJet, Buzz and Ryanair use catching slogans highlighting their sometimes very low fares to attract passengers. This paper analyses pricing behaviour in the London–Paris market where low-cost carriers and conventional carriers are active. The central question is whether carriers react to each other's price adjustment; if so, carriers are clear competitors, and one would expect that price developments of the various carriers are similar. It appears that easyJet closely follows the fares of British Midland. Conventional carriers do not follow the price movements of the low-cost carriers. Instead, some carriers seem to lower their fares when potential competitors raise their fares. This may be because they interpret the price movement of their potential competitor as a signal of market saturation. All carriers increase their fares as the departure date gets closer.

Suggested Citation

  • Pels, Eric & Rietveld, Piet, 2004. "Airline pricing behaviour in the London–Paris market," Journal of Air Transport Management, Elsevier, vol. 10(4), pages 277-281.
  • Handle: RePEc:eee:jaitra:v:10:y:2004:i:4:p:277-281
    DOI: 10.1016/j.jairtraman.2004.03.005
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    Cited by:

    1. Button, Kenneth & Vega, Henry, 2007. "The Uses of the “Temporal-Fares-Offered Curve” in Air Transportation," Journal of the Transportation Research Forum, Transportation Research Forum, vol. 0(Number 2), pages 1-18.
    2. Puller, Steven L. & Taylor, Lisa M., 2012. "Price discrimination by day-of-week of purchase: Evidence from the U.S. airline industry," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 801-812.
    3. Enrico Bachis & Claudio A. Piga, 2006. "Hub Premium, Airport Dominance and Market Power in the European Airline Industry," Rivista di Politica Economica, SIPI Spa, vol. 96(5), pages 11-54, September.
    4. Mantin, Benny & Koo, Bonwoo, 2010. "Weekend effect in airfare pricing," Journal of Air Transport Management, Elsevier, vol. 16(1), pages 48-50.
    5. Obeng, K., 2008. "Airline daily fare differentiation in a medium-size travel market," Journal of Air Transport Management, Elsevier, vol. 14(4), pages 168-174.
    6. Fay Dunkerley & Andre de Palma & Stef Proost, 2009. "Spatial Asymmetric Duopoly With An Application To Brussels' Airports," Journal of Regional Science, Wiley Blackwell, vol. 49(3), pages 529-553.
    7. Maria José Gil-Moltó & Claudio A. Piga, 2007. "Entry and Exit in a Liberalised Market," Rivista di Politica Economica, SIPI Spa, vol. 97(1), pages 3-38, January-F.
    8. Goutam Dutta & Sumitro Santra, 2016. "An exploratory study of price movements along booking profiles in the airline industry in the Indian domestic market," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 9(1), pages 72-88.
    9. Claudio A. Piga & Enrico Bachis, 2006. "Pricing strategies by European traditional and low cost airlines. Or, when is it the best time to book on line?," Discussion Paper Series 2006_14, Department of Economics, Loughborough University, revised Jul 2006.
    10. Dunkerley Fay & Andre de Palma & Proost Stef, 2005. "Asymmetric Duopoly in Space - what policies work?," Energy, Transport and Environment Working Papers Series ete0509, KU Leuven, Department of Economics - Research Group Energy, Transport and Environment.
    11. repec:eee:touman:v:41:y:2014:i:c:p:28-42 is not listed on IDEAS
    12. Mumbower, Stacey & Garrow, Laurie A. & Newman, Jeffrey P., 2015. "Investigating airline customers’ premium coach seat purchases and implications for optimal pricing strategies," Transportation Research Part A: Policy and Practice, Elsevier, vol. 73(C), pages 53-69.
    13. repec:eee:touman:v:31:y:2010:i:1:p:36-44 is not listed on IDEAS
    14. Dutta, Goutam & Santra, Sumitro, 2015. "Price Movements of the Competing Airlines in the Indian Market: An Empirical Study (A)," IIMA Working Papers WP2015-01-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    15. Malighetti, Paolo & Paleari, Stefano & Redondi, Renato, 2009. "Pricing strategies of low-cost airlines: The Ryanair case study," Journal of Air Transport Management, Elsevier, vol. 15(4), pages 195-203.
    16. Moreno-Izquierdo, L. & Ramón-Rodríguez, A. & Perles Ribes, J., 2015. "The impact of the internet on the pricing strategies of the European low cost airlines," European Journal of Operational Research, Elsevier, vol. 246(2), pages 651-660.
    17. Alfaro Navarro, José-Luis & Andrés Martínez, María-Encarnación & Trinquecoste, Jean-François, 2015. "The effect of the economic crisis on the behaviour of airline ticket prices. A case-study analysis of the New York–Madrid route," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 48-53.
    18. Dudás, Gábor & Boros, Lajos & Pál, Viktor & Pernyész, Péter, 2016. "Analysis of the lowest airfares considering the different business models of airlines, the case of Budapest," MPRA Paper 74502, University Library of Munich, Germany.
    19. David Edward Pitfield, 2004. "Airline Price Competition: A Time Series Analysis of 'Low-Cost' Carriers," ERSA conference papers ersa04p680, European Regional Science Association.
    20. Paul W. Dobson & Claudio A. Piga, 2009. "Mergers and Business Model Assimilation: Evidence from Low-Cost Airlines Takeovers," Discussion Paper Series 2009_2, Department of Economics, Loughborough University, revised Feb 2009.
    21. Obeng, K. & Sakano, R., 2012. "Airline fare and seat management strategies with demand dependency," Journal of Air Transport Management, Elsevier, vol. 24(C), pages 42-48.
    22. Moreno, Luis & Ramon, Ana & Pedreño, Andrés, 2015. "The Development of Low-cost Airlines and Tourism as a Competitiveness Complementor: Effects, Evolution and Strategies," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(4), pages 262-274.
    23. Garrigos-Simon, Fernando J. & Narangajavana, Yeamduan & Gil-Pechuan, Ignacio, 2010. "Seasonality and price behaviour of airlines in the Alicante-London market," Journal of Air Transport Management, Elsevier, vol. 16(6), pages 350-354.
    24. Claudio A. Piga & Enrico Bachis, 2006. "Do Prices grow more in Euroland? Evidence from the Airline Industry," Discussion Paper Series 2006_8, Department of Economics, Loughborough University, revised Nov 2006.

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