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Rethinking the annuity puzzle: The role of loss aversion and money-back guarantees

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  • Hallstein, Sebastian
  • Liebler, Daniel
  • Maurer, Raimond

Abstract

Consumption and saving models typically suggest accumulation in life-only annuities that is at odds with actual investments. Milevsky and Salisbury (2022) add another dimension to this annuity puzzle by documenting a shift from life-only annuities to those offering money-back guarantees to the heirs of the annuitant. We provide further evidence for a balanced coexistence of both annuity types, however, standard utility frameworks that rely solely on consumption and bequest utility fail to reproduce this relationship. To overcome the dominance of life-only annuities, we incorporate loss aversion into individual preferences. Specifically, we assume aversion to dying before the total payouts exceed the premiums paid, creating a natural obstacle to life-only annuities. Using realistically calibrated life cycle models with access to liquid savings and both life-only and refundable annuities, we show that loss aversion can flexibly control the demand for annuities, thereby enabling a balanced relationship between the annuity types. While our findings shed further light on behavioral drivers behind the annuity puzzle, our utility framework does not simultaneously establish the empirical relationship across annuity types as well as the overall demand for annuities.

Suggested Citation

  • Hallstein, Sebastian & Liebler, Daniel & Maurer, Raimond, 2026. "Rethinking the annuity puzzle: The role of loss aversion and money-back guarantees," Insurance: Mathematics and Economics, Elsevier, vol. 128(C).
  • Handle: RePEc:eee:insuma:v:128:y:2026:i:c:s0167668726000235
    DOI: 10.1016/j.insmatheco.2026.103233
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    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D15 - Microeconomics - - Household Behavior - - - Intertemporal Household Choice; Life Cycle Models and Saving
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G52 - Financial Economics - - Household Finance - - - Insurance

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