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Big data analytics adoption: Determinants and performances among small to medium-sized enterprises

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  • Maroufkhani, Parisa
  • Tseng, Ming-Lang
  • Iranmanesh, Mohammad
  • Ismail, Wan Khairuzzaman Wan
  • Khalid, Haliyana

Abstract

Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises.

Suggested Citation

  • Maroufkhani, Parisa & Tseng, Ming-Lang & Iranmanesh, Mohammad & Ismail, Wan Khairuzzaman Wan & Khalid, Haliyana, 2020. "Big data analytics adoption: Determinants and performances among small to medium-sized enterprises," International Journal of Information Management, Elsevier, vol. 54(C).
    • Handle: RePEc:eee:ininma:v:54:y:2020:i:c:s026840122030178x
    DOI: 10.1016/j.ijinfomgt.2020.102190
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    Cited by:

    1. Muhammad Arshad & Aneela Qadir & Waqar Ahmad & Muhammad Rafique, 2024. "Enhancing organizational sustainable innovation performance through organizational readiness for big data analytics," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    2. Shafique, Muhammad Noman & Yeo, Sook Fern & Tan, Cheng Ling, 2024. "Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    3. Asadi, Shahla & Nilashi, Mehrbakhsh & Iranmanesh, Mohammad & Hyun, Sunghyup Sean & Rezvani, Azadeh, 2022. "Effect of internet of things on manufacturing performance: A hybrid multi-criteria decision-making and neuro-fuzzy approach," Technovation, Elsevier, vol. 118(C).
    4. Rawan Babalghaith & Amer Aljarallah, 2024. "Factors Affecting Big Data Analytics Adoption in Small and Medium Enterprises," Information Systems Frontiers, Springer, vol. 26(6), pages 2165-2187, December.
    5. Gaurav, Akshat & Gupta, Brij B. & Panigrahi, Prabin Kumar, 2022. "A novel approach for DDoS attacks detection in COVID-19 scenario for small entrepreneurs," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    6. Shaik, Aqueeb Sohail & Nazrul, Asif & Alshibani, Safiya Mukhtar & Agarwal, Vaishali & Papa, Armando, 2024. "Environmental and economical sustainability and stakeholder satisfaction in SMEs. Critical technological success factors of big data analytics," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
    7. Behl, Abhishek & Gaur, Jighyasu & Pereira, Vijay & Yadav, Rambalak & Laker, Benjamin, 2022. "Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach," Journal of Business Research, Elsevier, vol. 148(C), pages 378-389.
    8. Anwar, Muhammad Azfar & Zong, Zupan & Mendiratta, Aparna & Yaqub, Muhammad Zafar, 2024. "Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    9. Bag, Surajit & Dhamija, Pavitra & Bryde, David J. & Singh, Rajesh Kumar, 2022. "Effect of eco-innovation on green supply chain management, circular economy capability, and performance of small and medium enterprises," Journal of Business Research, Elsevier, vol. 141(C), pages 60-72.
    10. Luay Jum’a & Muhammad Ikram & Ziad Alkalha & Maher Alaraj, 2022. "Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(4), pages 479-494, December.
    11. Luqman, Adeel & Wang, Liangyu & Katiyar, Gagan & Agarwal, Reeti & Mohapatra, Amiya Kumar, 2024. "Unpacking associations between positive-negative valence and ambidexterity of big data. Implications for firm performance," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    12. Abhishek Tripathi, 2024. "Mapping the digitalization in SMEs of Middle East region: trends and insights from bibliometric analysis," Future Business Journal, Springer, vol. 10(1), pages 1-16, December.
    13. Zoppelletto, Alessia & Orlandi, Ludovico Bullini & Zardini, Alessandro & Rossignoli, Cecilia & Kraus, Sascha, 2023. "Organizational roles in the context of digital transformation: A micro-level perspective," Journal of Business Research, Elsevier, vol. 157(C).
    14. Mohd Faizal Abu Hassan & Abdul Hafaz Ngah & Michael Boon Yiaw Tio, 2023. "Third-party logistics intention to provide cold transportation services. The mediating effect of top management support and organizational readiness in TOE framework," OPSEARCH, Springer;Operational Research Society of India, vol. 60(4), pages 1603-1625, December.
    15. Vu, Khuong & Rohman, Ibrahim Kholilul & Bohlin, Erik, 2024. "Promoting the adoption of digital technology: Strategic policy insights from a network effects model," Telecommunications Policy, Elsevier, vol. 48(10).
    16. Liu, Hua & Xu, Xiaoping & Cheng, T.C.E. & Yu, Yugang, 2024. "Building resilience or maintaining robustness: Insights from relational view and information processing perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 188(C).
    17. Kirti Nayal & Rakesh D. Raut & Vinay Surendra Yadav & Pragati Priyadarshinee & Balkrishna E. Narkhede, 2022. "RETRACTED: The impact of sustainable development strategy on sustainable supply chain firm performance in the digital transformation era," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 845-859, March.
    18. Justy, Théo & Pellegrin-Boucher, Estelle & Lescop, Denis & Granata, Julien & Gupta, Shivam, 2023. "On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs," Technovation, Elsevier, vol. 127(C).
    19. Perdana, Arif & Lee, Hwee Hoon & Arisandi, Desi & Koh, SzeKee, 2022. "Accelerating data analytics adoption in small and mid-size enterprises: A Singapore context," Technology in Society, Elsevier, vol. 69(C).
    20. Kalaitzi, Dimitra & Tsolakis, Naoum, 2022. "Supply chain analytics adoption: Determinants and impacts on organisational performance and competitive advantage," International Journal of Production Economics, Elsevier, vol. 248(C).
    21. Lutfi, Abdalwali & Alrawad, Mahmaod & Alsyouf, Adi & Almaiah, Mohammed Amin & Al-Khasawneh, Ahmad & Al-Khasawneh, Akif Lutfi & Alshira'h, Ahmad Farhan & Alshirah, Malek Hamed & Saad, Mohamed & Ibrahim, 2023. "Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    22. Maria Orero-Blat & Daniel Palacios-Marqués & Antonio Luis Leal-Rodríguez & Alberto Ferraris, 2025. "Beyond digital transformation: a multi-mixed methods study on big data analytics capabilities and innovation in enhancing organizational performance," Review of Managerial Science, Springer, vol. 19(2), pages 649-685, February.
    23. Agnus Baby & Md Aslam Mia & Anwar Allah Pitchay, 2024. "A systematic review of financial performance in the manufacturing industry," Future Business Journal, Springer, vol. 10(1), pages 1-20, December.
    24. Oesterreich, Thuy Duong & Anton, Eduard & Teuteberg, Frank & Dwivedi, Yogesh K, 2022. "The role of the social and technical factors in creating business value from big data analytics: A meta-analysis," Journal of Business Research, Elsevier, vol. 153(C), pages 128-149.
    25. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.

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