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A case analysis of embryonic data mining success

Author

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  • Bole, Uroš
  • Popovič, Aleš
  • Žabkar, Jure
  • Papa, Gregor
  • Jaklič, Jurij

Abstract

Within highly competitive business environments, data mining (DM) is viewed as a significant technology to enhance decision-making processes by transforming data into valuable and actionable information to gain competitive advantage. There appears, however, to be a dearth of empirical case studies which consider in detail the initial stages in DM management to enable apt foundation for its later successful implementation. Our research applied a multi-method strategy to determine the critical success factors of embryonic DM implementation. We propose and validate, through a series of cases, a conceptual framework to guide practitioners’ adoption of DM. Our findings reveal additional issues for applied decision making in the context of DM success.

Suggested Citation

  • Bole, Uroš & Popovič, Aleš & Žabkar, Jure & Papa, Gregor & Jaklič, Jurij, 2015. "A case analysis of embryonic data mining success," International Journal of Information Management, Elsevier, vol. 35(2), pages 253-259.
  • Handle: RePEc:eee:ininma:v:35:y:2015:i:2:p:253-259
    DOI: 10.1016/j.ijinfomgt.2014.12.001
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    Cited by:

    1. Kiebler, Lorenz & Moroff, Nikolas Ulrich & Jacobsen, Jens Jakob, 2022. "Preliminary analysis on data quality for ML applications," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Jahn, Carlos & Blecker, Thorsten & Ringle, Christian M. (ed.), Changing Tides: The New Role of Resilience and Sustainability in Logistics and Supply Chain Management – Innovative Approaches for the Shift to a New , volume 33, pages 207-236, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.

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