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Performance measures of net-enabled hypercompetitive industries: The case of tourism

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  • Michopoulou, Eleni
  • Buhalis, Dimitrios

Abstract

This paper investigates the theory and practice of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for return on investment (ROI) calculation as well as intention of new e-metrics implementation and future trends and developments. This paper concludes that tourism organizations gradually realise the value of e-measurement and are willing to implement e-metrics to enable them evaluate the effectiveness of their planning processes and assess their results against their short- and long-term objectives.

Suggested Citation

  • Michopoulou, Eleni & Buhalis, Dimitrios, 2008. "Performance measures of net-enabled hypercompetitive industries: The case of tourism," International Journal of Information Management, Elsevier, vol. 28(3), pages 168-180.
    • Handle: RePEc:eee:ininma:v:28:y:2008:i:3:p:168-180
    DOI: 10.1016/j.ijinfomgt.2007.07.003
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