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Performance feedback and international business research: A review and future directions

Author

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  • Martínez-Noya, Andrea
  • Valdés-Llaneza, Ana

Abstract

IB scholars have started to increasingly recognize the value of complementing traditional IB theories with behavioral insights to understand the diversity of current MNE behaviors. Within this emergent microfoundations literature, the analysis of how performance feedback impacts internationalization decisions is a research stream that has started to attract significant interest particularly during the last years. However, existing literature is fragmented, focusing on diverse research foci, metrics and conceptualizations of performance feedback, thus leading to inconclusive empirical results. To address this problem, we carried out a systematic literature review on performance feedback IB research. The review has three objectives: (1) document and describe the current IB literature on performance feedback; (2) identify themes of shared scholarly interest and pertinent research tensions; and (3) propose a research agenda aiming to advance a more rigorous and cumulative application of performance feedback in IB research for a better understanding of current MNE behaviors.

Suggested Citation

  • Martínez-Noya, Andrea & Valdés-Llaneza, Ana, 2025. "Performance feedback and international business research: A review and future directions," International Business Review, Elsevier, vol. 34(4).
    • Handle: RePEc:eee:iburev:v:34:y:2025:i:4:s0969593125000393
    DOI: 10.1016/j.ibusrev.2025.102426
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