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Market characteristics and regionalisation patterns

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  • Seno-Alday, Sandra

Abstract

Summary This study seeks to map out the regionalisation patterns of the world's largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisation-globalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisation-globalisation debate are explored, with a particular focus on measure development.

Suggested Citation

  • Seno-Alday, Sandra, 2009. "Market characteristics and regionalisation patterns," European Management Journal, Elsevier, vol. 27(5), pages 366-376, October.
  • Handle: RePEc:eee:eurman:v:27:y:2009:i:5:p:366-376
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