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Nature has no outline, but imagination has' contrasting executive renditions of the 'commitment to innovation

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  • Salaman, Graeme
  • Storey, John

Abstract

Summary In recent years, corporate and governmental agency declarations of a commitment to, and exploitation of, 'innovation' has been pervasive and powerful. In this paper we show how executives rearrange such a dominant societal thematic in order to control their organization in a manner which fits with their interpretative schemas. Drawing upon in-depth research of discourse and action in two major corporations - one in banking and the other in advanced telecommunications equipment design and manufacture - we reveal how senior executives 'ruled in' certain ways of talking about innovation and strategy and also as a direct result, 'ruled out' other, alternative ways of thinking. Antecedent, formative thinking leading up to the banking crisis of 2008 is explored.

Suggested Citation

  • Salaman, Graeme & Storey, John, 2009. "Nature has no outline, but imagination has' contrasting executive renditions of the 'commitment to innovation," European Management Journal, Elsevier, vol. 27(4), pages 234-242, August.
    • Handle: RePEc:eee:eurman:v:27:y:2009:i:4:p:234-242
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