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Corporate Social Responsibility in the Coffee Sector:: The Dynamics of MNC Responses and Code Development

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  • Kolk, Ans

Abstract

Since the collapse of the international coffee agreement in 1989, attention has increasingly focused on the role of multinational corporations in this sector. As the main actors in the international coffee chain, companies such as Sara Lee/Douwe Egberts, Nestlé and Kraft have been pressurised to show their responsibility in dealing with the crisis, and helping find a solution to the problem of which they are part as well. This article analyses the dynamic development of multinationals' corporate responses and the interaction with the different stakeholders, which has resulted in a cascade of codes of conduct over the years. The peculiarities, dilemmas and challenges related to the recent multistakeholder 'Common Code for the Coffee Community' will be outlined, as well its (im)possibilities in dealing with the coffee crisis.

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  • Kolk, Ans, 2005. "Corporate Social Responsibility in the Coffee Sector:: The Dynamics of MNC Responses and Code Development," European Management Journal, Elsevier, vol. 23(2), pages 228-236, April.
    • Handle: RePEc:eee:eurman:v:23:y:2005:i:2:p:228-236
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    Cited by:

    1. Natalia Yakovleva & Diego Vazquez-Brust, 2012. "Stakeholder Perspectives on CSR of Mining MNCs in Argentina," Journal of Business Ethics, Springer, vol. 106(2), pages 191-211, March.
    2. Manning, Stephan & Boons, Frank & von Hagen, Oliver & Reinecke, Juliane, 2012. "National contexts matter: The co-evolution of sustainability standards in global value chains," Ecological Economics, Elsevier, vol. 83(C), pages 197-209.
    3. Janina Grabs, 2020. "Assessing the institutionalization of private sustainability governance in a changing coffee sector," Regulation & Governance, John Wiley & Sons, vol. 14(2), pages 362-387, April.
    4. Bartley Tim, 2010. "Transnational Private Regulation in Practice: The Limits of Forest and Labor Standards Certification in Indonesia," Business and Politics, De Gruyter, vol. 12(3), pages 1-36, October.
    5. Antje Wahl & Gary Bull, 2014. "Mapping Research Topics and Theories in Private Regulation for Sustainability in Global Value Chains," Journal of Business Ethics, Springer, vol. 124(4), pages 585-608, November.
    6. Georgy Egorov & Bård Harstad, 2017. "Private Politics and Public Regulation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 84(4), pages 1652-1682.
    7. Verdonk, M. & Dieperink, C. & Faaij, A.P.C., 2007. "Governance of the emerging bio-energy markets," Energy Policy, Elsevier, vol. 35(7), pages 3909-3924, July.
    8. Gino B. Bianco, 2020. "Climate change adaptation, coffee, and corporate social responsibility: challenges and opportunities," International Journal of Corporate Social Responsibility, Springer, vol. 5(1), pages 1-13, December.
    9. Tirthankar Nag & Asish K. Bhattacharyya, 2016. "Corporate Social Responsibility Reporting in India: Exploring Linkages with Firm Performance," Global Business Review, International Management Institute, vol. 17(6), pages 1427-1440, December.
    10. Andrew Ngawenja Mzembe & Adam Lindgreen & François Maon & Joëlle Vanhamme, 2016. "Investigating the Drivers of Corporate Social Responsibility in the Global Tea Supply Chain: A Case Study of Eastern Produce Limited in Malawi," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(3), pages 165-178, May.
    11. Manning, Stephan & Reinecke, Juliane, 2016. "A modular governance architecture in-the-making: How transnational standard-setters govern sustainability transitions," Research Policy, Elsevier, vol. 45(3), pages 618-633.
    12. Mina Jo & Haggai Kennedy Ochieng & Jisong Kim, 2022. "Why Are You Turning a Blind Eye to Fair Trade Coffee?—Focused on the Comparison between Korea and Africa," Sustainability, MDPI, vol. 14(24), pages 1-19, December.
    13. Dietz, Thomas & Auffenberg, Jennie & Estrella Chong, Andrea & Grabs, Janina & Kilian, Bernard, 2018. "The Voluntary Coffee Standard Index (VOCSI). Developing a Composite Index to Assess and Compare the Strength of Mainstream Voluntary Sustainability Standards in the Global Coffee Industry," Ecological Economics, Elsevier, vol. 150(C), pages 72-87.
    14. Kansal, Monika & Joshi, Mahesh & Batra, Gurdip Singh, 2014. "Determinants of corporate social responsibility disclosures: Evidence from India," Advances in accounting, Elsevier, vol. 30(1), pages 217-229.
    15. Chacko G. Kannothra & Stephan Manning & Nardia Haigh, 2018. "How Hybrids Manage Growth and Social–Business Tensions in Global Supply Chains: The Case of Impact Sourcing," Journal of Business Ethics, Springer, vol. 148(2), pages 271-290, March.
    16. David Levy & Juliane Reinecke & Stephan Manning, 2016. "The Political Dynamics of Sustainable Coffee: Contested Value Regimes and the Transformation of Sustainability," Journal of Management Studies, Wiley Blackwell, vol. 53(3), pages 364-401, May.
    17. Smits, Armand & Drabe, Viktoria & Herstatt, Cornelius, 2016. "Standard implementation trajectories for sustainable product design: A configurational approach," Working Papers 95, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    18. Grabs, Janina & Kilian, Bernard & Hernandez, Daniel Calderon & Dietz, Thomas, 2016. "Understanding Coffee Certification Dynamics: A Spatial Analysis of Voluntary Sustainability Standard Proliferation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-26, August.
    19. Danilo Brozović & Anna D’Auria & Marco Tregua, 2020. "Value Creation and Sustainability: Lessons from Leading Sustainability Firms," Sustainability, MDPI, vol. 12(11), pages 1-19, May.
    20. Markus Beckmann & Stefan Hielscher & Ingo Pies, 2014. "Commitment Strategies for Sustainability: How Business Firms Can Transform Trade‐Offs Into Win–Win Outcomes," Business Strategy and the Environment, Wiley Blackwell, vol. 23(1), pages 18-37, January.
    21. Ans Kolk, 2012. "Towards a Sustainable Coffee Market: Paradoxes Faced by a Multinational Company," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(2), pages 79-89, March.
    22. García-Cabrera, Antonia M. & Durán-Herrera, Juan J., 2016. "MNEs as institutional entrepreneurs: A dynamic model of the co-evolutionary process," European Management Journal, Elsevier, vol. 34(5), pages 550-563.
    23. van Wijk, J.C.A.C. & Danse, M. & van Tulder, R., 2008. "Making Retail Supply Chains Sustainable: Upgrading Opportunities for Developing Country Suppliers under Voluntary Quality Standards," ERIM Report Series Research in Management ERS-2008-080-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    24. Johan, S.A. & Cumming, D., 2006. "Corporate social responsibility : domestic and international private equity institutional investment," Discussion Paper 2006-002, Tilburg University, Tilburg Law and Economic Center.
    25. Paul Ingenbleek & Machiel Reinders, 2013. "The Development of a Market for Sustainable Coffee in The Netherlands: Rethinking the Contribution of Fair Trade," Journal of Business Ethics, Springer, vol. 113(3), pages 461-474, March.

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