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Managerial Consensus and Corporate Strategy:: Why Do Executives Agree or Disagree about Corporate Strategy?

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  • Ambrosini, Véronique
  • Bowman, Cliff

Abstract

This paper reports on a study which examined firstly the extent to which managers from the same corporation shared similar perceptions of corporate strategy, secondly, the extent of consensus across the corporations and finally the extent of consensus about different rationales for corporate strategy. The results revealed that consensus was not widespread. We suggest that this could occur where the rationale is unknown to the entire managerial team, ambiguous, regarded as unbelievable or of little interest. We also explain why there was generally consensus about competence-based strategies, and a lack of consensus about the motives for divestment and acquisition strategies.

Suggested Citation

  • Ambrosini, Véronique & Bowman, Cliff, 2003. "Managerial Consensus and Corporate Strategy:: Why Do Executives Agree or Disagree about Corporate Strategy?," European Management Journal, Elsevier, vol. 21(2), pages 213-221, April.
    • Handle: RePEc:eee:eurman:v:21:y:2003:i:2:p:213-221
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    Citations

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    Cited by:

    1. Efstathios Tapinos & Graham Leask & Mike Brown, 2023. "Perceived environmental turbulence and corporate strategy: The case of the UK recession," Futures & Foresight Science, John Wiley & Sons, vol. 5(3-4), September.
    2. Sun Feihan & Granovskaya Olga & Miao Xumei & Ye Chongliang, 2023. "The Effect of Agglomeration Strategy on Rural Resilience from the Perspective of Homestay Tourism Operators," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 67(67), pages 1-19, June.
    3. Catasús, Bino, 2008. "In search of accounting absence," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 19(7), pages 1004-1019.
    4. Vakkayil, Jacob & Torre, Edoardo Della & Giangreco, Antonio, 2017. "“It's not how it looks!” Exploring managerial perspectives on employee wellbeing," European Management Journal, Elsevier, vol. 35(4), pages 548-562.

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