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Organising for competitive advantage

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  • Bowman, Cliff
  • Carter, Simon

Abstract

Following a review of recent trends and developments in competitive strategy, the competitive environment of companies, and links with the organisational structure of firms, Cliff Bowman and Simon Carter consider a case study of Baxi Heating in the UK, a company which has recently undergone major changes to its competitive strategy and its organisational structure. The case study is then used to answer the authors' central question -- how should a firm be structured to deliver sustainable competitive advantage? A generic structure is suggested called the 'machine adhocracy' which can help to deliver sustainable advantage. Suggestions for further research are also made.

Suggested Citation

  • Bowman, Cliff & Carter, Simon, 1995. "Organising for competitive advantage," European Management Journal, Elsevier, vol. 13(4), pages 423-433, December.
  • Handle: RePEc:eee:eurman:v:13:y:1995:i:4:p:423-433
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