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Mobilizing affect in the search for self-transformation: A case study of volunteer transformation in orphanage tourism

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  • Freidus, Andrea
  • Caro, Lennin

Abstract

Emerging work in tourism has focused on the affective dimensions of student volunteer experiences across diverse cultural landscapes. Affect shapes how volunteers interpret their experiences in the developing world and make sense of themselves through these engagements. Synthesizing theoretical approaches of affect management/mobilization and frame analysis, this research contributes to affect theory by presenting a case study on how affect is managed and mobilized by a charismatic leader to elicit particular responses within the volunteer experience. Through intimate engagements with orphans and other American volunteers on the trip, participants visiting Malawi experience a poor, Christian yet joyful place that the leader contrasts to American inauthenticity. The leader prepares students for an emotionally charged experience meant to lead volunteers to self-transformation.

Suggested Citation

  • Freidus, Andrea & Caro, Lennin, 2021. "Mobilizing affect in the search for self-transformation: A case study of volunteer transformation in orphanage tourism," Annals of Tourism Research, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302280
    DOI: 10.1016/j.annals.2020.103084
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    Cited by:

    1. Hall, Jenny & Brown, Katrina Myrvang, 2022. "Creating feelings of inclusion in adventure tourism: Lessons from the gendered sensory and affective politics of professional mountaineering," Annals of Tourism Research, Elsevier, vol. 97(C).

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