IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v117y2026ics0160738326000204.html

Becoming famous: Producing platform-mediated destination visibility

Author

Listed:
  • Zheng, Yaxin
  • Luo, Qiuju
  • Wang, Junyi

Abstract

In the attention economy, visibility is increasingly important to destination competitiveness, yet its production during the value reconfiguration driven by platforms remains underexplored. This study draws on visibility theory and applies multi-sited ethnography in Changsha, China, to demonstrate that the interplay of power and perception among platforms and diverse actors co-produced destination visibility as a dynamic, multi-layered field. Institutionalization, platformization, and negotiation together shape how destinations become visible, highlighting the strategic role of visibility in shaping destination attractiveness through actors' media capabilities and creative practices. By framing visibility production within a platform-mediated context, the study extends visibility theory and advances understanding of the evolving dynamics of destination value and competitiveness.

Suggested Citation

  • Zheng, Yaxin & Luo, Qiuju & Wang, Junyi, 2026. "Becoming famous: Producing platform-mediated destination visibility," Annals of Tourism Research, Elsevier, vol. 117(C).
    • Handle: RePEc:eee:anture:v:117:y:2026:i:c:s0160738326000204
    DOI: 10.1016/j.annals.2026.104136
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738326000204
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2026.104136?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:117:y:2026:i:c:s0160738326000204. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.