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How stakeholder co-creation reshaped EU tourism policy: The long-term legacy of the 2020 European Tourism Convention

Author

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  • Font, Xavier
  • Genzbigelytė-Venturi, Ramunė

Abstract

This impact research note examines how the 2020 European Tourism Convention became a turning point in EU tourism policy. Convened during the COVID-19 crisis and informed by an academic-led structured consultation using appreciative inquiry and materiality assessment, the Convention produced stakeholder-endorsed priorities aligned with the EU's green, digital and resilience transitions. These priorities formed the foundations for the Transition Pathway for Tourism, shaped the Council-endorsed European Agenda for Tourism 2030, and guided investment alignment through the Recovery and Resilience Facility, cohesion policy and the Pact for Skills. The Convention also catalysed a shift toward transition-oriented governance, multi-annual work plans and cross-DG coordination. As preparations begin for the new EU Strategy for Sustainable Tourism, its influence remains evident across the tourism policy ecosystem.

Suggested Citation

  • Font, Xavier & Genzbigelytė-Venturi, Ramunė, 2026. "How stakeholder co-creation reshaped EU tourism policy: The long-term legacy of the 2020 European Tourism Convention," Annals of Tourism Research, Elsevier, vol. 116(C).
    • Handle: RePEc:eee:anture:v:116:y:2026:i:c:s0160738325002191
    DOI: 10.1016/j.annals.2025.104113
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