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The algorithm made me visit

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  • Gazilas, Emmanouil Taxiarchis

Abstract

This research note introduces algorithmic co-agency and the Algorithmic Co-Influence Index, a new framework for assessing how digital platforms shape tourist decisions. The index quantifies influence across three dimensions: input dependence (inspiration), interaction dynamics (engagement), and outcome alignment (adoption). Using a brief questionnaire, scores can be computed to evaluate the degree of platform mediation. Practical examples illustrate how tourist behavior is co-produced by human intention and algorithmic design. The Algorithmic Co-Influence Index offers a replicable, scalable method for tourism researchers to measure the behavioral effects of platform logic. It provides a new lens for understanding how platforms like TikTok, Google Maps, and Airbnb shape visibility and tourist autonomy.

Suggested Citation

  • Gazilas, Emmanouil Taxiarchis, 2025. "The algorithm made me visit," Annals of Tourism Research, Elsevier, vol. 114(C).
    • Handle: RePEc:eee:anture:v:114:y:2025:i:c:s0160738325001136
    DOI: 10.1016/j.annals.2025.104007
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