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Ai-based counterfactual reasoning for tourism research

Author

Listed:
  • Xia, Haiyang
  • Muskat, Birgit
  • Li, Gang
  • Prayag, Girish

Abstract

•Counterfactual reasoning is a high-level causality-based cognitive approach.•Prior AI tourism research often overlooked potential causal effects in data.•AI-based counterfactual reasoning captures causal effects for tourism big data.•AI-based counterfactual reasoning complements experimental design.

Suggested Citation

  • Xia, Haiyang & Muskat, Birgit & Li, Gang & Prayag, Girish, 2023. "Ai-based counterfactual reasoning for tourism research," Annals of Tourism Research, Elsevier, vol. 101(C).
    • Handle: RePEc:eee:anture:v:101:y:2023:i:c:s0160738323000907
    DOI: 10.1016/j.annals.2023.103617
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