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The atmosfearics of scaryscapes: Retail tourism goes gothic!

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  • Brown, Stephen

Abstract

In a pandemic-warped world, consumer culture is characterized by an atmosphere of fear, which is found in all sorts of unsettling spaces. This paper explores the “atmosfearic scaryscape” of a retail brand that bestrides the globe and, with the aid of a classic Gothic trope considers the fear-full, fun-filled feelings it evokes. Situated at the interface of tourism and retailing, humour and horror, darkness and light, the research focuses on a fast fashion brand that attracts consumers from far-flung places, treats them mean to keep them keen, then drives them to the depths of despair. And heights of delight.

Suggested Citation

  • Brown, Stephen, 2023. "The atmosfearics of scaryscapes: Retail tourism goes gothic!," Annals of Tourism Research, Elsevier, vol. 101(C).
    • Handle: RePEc:eee:anture:v:101:y:2023:i:c:s0160738323000750
    DOI: 10.1016/j.annals.2023.103602
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