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Tourism Operator Sustainability Predictive Model in Marine Park

Author

Listed:
  • Zaleha Mohamad

    (School of Maritime Business and Management, University Malaysia Terengganu, Malaysia,)

  • Nurhafizah Ramli

    (School of Informatics and Applied Mathematics, University Malaysia Terengganu, Malaysia)

  • Aidy Mohamed Shawal M. Muslim

    (Institute of Oceanography and Environment, Universiti Malaysia Terengganu, Terengganu, Malaysia)

  • Yii Siang Hii

    (Research Management Inovation Centre, Malaysia Terengganu, Malaysia.)

Abstract

Sustainable tourism is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment, society and economy. Tourism can involve primary transportation to the general location, local transportation, accommodations, entertainment, recreation, nourishment and shopping. In this context, the research study tourism is operator towards recreational. This study analyzed the sustainability tourism predictive model towards operator in marine park. The research addresses concentrating on four variables which are attractiveness, risks and hazards, maintenance and cleanliness and infrastructure. By using regression analysis, the result found that all four variables were predicted influences the sustainable tourism in marine park.

Suggested Citation

  • Zaleha Mohamad & Nurhafizah Ramli & Aidy Mohamed Shawal M. Muslim & Yii Siang Hii, 2017. "Tourism Operator Sustainability Predictive Model in Marine Park," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 161-165.
    • Handle: RePEc:eco:journ3:2017-02-23
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    More about this item

    Keywords

    Tourism; Operators; Sustainability;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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