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RACE: The Theory of Emergence for Strategic Entrepreneurship

Author

Listed:
  • Rajendran Muthuveloo

    (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia,)

  • Teoh Ai Ping

    (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia)

Abstract

This paper discusses the theory of emergence for strategic entrepreneurship, RACE. It explains the importance of contemplation in developing entrepreneurship among leaders, which would be crucial in attaining strategic agility that is needed for organizational sustainability. One of the difficulties in developing entrepreneurship is due to inability to breakthrough from social needs to self-esteem needs. RACE highlights that contemplation enable individuals to fulfill their self-esteem needs and move towards operating from superconscious mind which enables creativity. Creativity is the link between superconscious mind and universal energy. Through this link, individuals would be able to discover and recover novel ideas that will be beneficial for human kind and crucial for organizational sustainability.

Suggested Citation

  • Rajendran Muthuveloo & Teoh Ai Ping, 2017. "RACE: The Theory of Emergence for Strategic Entrepreneurship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 164-168.
    • Handle: RePEc:eco:journ3:2017-01-22
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    More about this item

    Keywords

    Theory; Entrepreneurship; Emergence; Contemplation; Creativity; Entrepreneurial; Strategic Agility;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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