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Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis

Author

Listed:
  • Al Kurdi, Barween

    (Department of Marketing, School of Business, The University of Jordan, Amman, Jordan.)

  • Alquqa, Enass Khalil

    (College of Arts, Social Sciences and Humanities, University of Fujairah, United Arab Emirates)

  • Al-gharaibeh, Shehadeh Mofleh

    (Abu Dhabi University, Abu Dhabi, United Arab Emirates)

  • Alhyasat, Khaled M.K.

    (Military College, Abu Dhabi University, United Arab Emirates)

  • Alzoubi, Haitham M.

    (Applied Science Research Center, Applied Science Private University, Amman, Jordan.)

  • Alshurideh, Muhammad Turki

    (Department of Marketing, School of Business, The University of Jordan, Amman, Jordan.)

  • Al-Oran, Otabeh

    (Mechanical and Industrial Engineering Department, Applied Science Private University, Amman 11937, Jordan.)

  • Ahmed, Gouher

    (School of Business, Skyline University College, Sharjah, United Arab Emirates.)

  • Al-Sulaiti, Ghanim

    (Researcher, Al Rayyan International University College in partnership with University of Derby UK- Doha, Qatar.)

Abstract

An empirical analysis of consumer adoption of energy-efficient home appliances (EHA) in Jordan was conducted through quantitative data collected from 287 household consumers to identify influencing determinants. Due to the worldwide sustainability and energy conservation priorities, it is essential to initiate research on EHA adoption barriers in developing nations, like Jordan. Ten primary constructs (EHA products, energy saving appliance, low marketing awareness, low environmental consciousness, low perceived usefulness, low consumer understanding of eco-labels, low government policy, low income levels, and low cost of other home appliances) are researched. The structural equation modeling analysis using SmartPLS demonstrates that each of the ten variables demonstrates a negative impact on energy-efficient appliance adoption. It also identifies key barriers that need deliberate intervention from policymakers and manufacturers and marketers to achieve sustainable consumption. The complete analysis of Jordanian consumer behavior towards energy efficient technology adoption provided by the research gives actionable insights to the academic development and policy creation.

Suggested Citation

  • Al Kurdi, Barween & Alquqa, Enass Khalil & Al-gharaibeh, Shehadeh Mofleh & Alhyasat, Khaled M.K. & Alzoubi, Haitham M. & Alshurideh, Muhammad Turki & Al-Oran, Otabeh & Ahmed, Gouher & Al-Sulaiti, Ghan, 2025. "Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 15(4), pages 780-788, June.
    • Handle: RePEc:eco:journ2:v:15:y:2025:i:4:id:20110
    DOI: 10.32479/ijeep.20110
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