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The Role of Intellectual Property Rights Protection on Intra- Comesa Trade with A Specific Focus on Trademarks

Author

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  • Masunda, Stein

    (Faculty of Business Sciences, DAED, Midlands State University, Gweru, Zimbabwe; & College of Business and Economics, University of Johannesburg, Johannesburg, South Africa)

  • Mhonyera, Gabriel

    (College of Business and Economics, University of Johannesburg, Johannesburg, South Africa)

Abstract

This paper employs the Pseudo Poisson Maximum Likelihood estimation technique to investigate the impact of trademarks, as a proxy for Intellectual Property Rights (IPRs), on intra-Common Market for Eastern and Southern Africa (COMESA) trade using panel data from 2000 to 2022. While the study establishes significant aggregate-level market expansion effects of trademarks on imports within COMESA, it also reveals sector-specific variations. Specifically, the study confirms a positive correlation between trademark-related imports of plastics, pharmaceuticals, rubber, tobacco, paper, and footwear products, suggesting that stronger trademark enforcement could enhance market expansion in this sector. Conversely, a negative correlation between trademark-related imports of dairy and clothing products is exposed, indicating potential market power effects that might restrict intra-COMESA trade. These findings underscore the importance of tailored IPRs policies across sectors, advocating for strengthened trademark protection in sectors that are significant and positively affected, while suggesting a more lenient approach for promoting trade in negatively affected sectors within the COMESA region.

Suggested Citation

  • Masunda, Stein & Mhonyera, Gabriel, 2024. "The Role of Intellectual Property Rights Protection on Intra- Comesa Trade with A Specific Focus on Trademarks," International Journal of Economics and Financial Issues, Econjournals, vol. 15(1), pages 369-377, December.
    • Handle: RePEc:eco:journ1:v:15:y:2024:i:1:id:17304
    DOI: 10.32479/ijefi.17304
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