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Monetary policy transmission through cross-selling banks

Author

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  • Basten, Christoph
  • Juelsrud, Ragnar

Abstract

Banks trade off short-term losses on deposits against long-term profits from cross-selling other products to new depositors. This strategy is especially attractive when policy rates are low and future sales are more valuable. Therefore, deposit rates move less than policy rates: banks keep them relatively higher when policy rates fall, and relatively lower when policy rates rise. As returns on other financial assets follow policy rates more closely, this makes deposits relatively less attractive for depositors at higher policy rates. Therefore, policy rate hikes lead to a reduction in deposits, which are the key source of refinancing for bank loans. This cuts loan supply, supporting the transmission of monetary policy. JEL Classification: D14, D43, E52, G21, G51

Suggested Citation

  • Basten, Christoph & Juelsrud, Ragnar, 2025. "Monetary policy transmission through cross-selling banks," Research Bulletin, European Central Bank, vol. 136.
    • Handle: RePEc:ecb:ecbrbu:2025:0136:
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    Cited by:

    1. is not listed on IDEAS
    2. Kamps, Christophe & Bussière, Matthieu & Niessner, Birgit & Tristani, Oreste & Christoffel, Kai & Kapadia, Sujit & Ferrero, Giuseppe & Gilbert, Niels & Vlassopoulos, Thomas & Motto, Roberto & Gerke, R, 2025. "Report on monetary policy tools, strategy and communication," Occasional Paper Series 372, European Central Bank.
    3. Kukk, Merike & Toczynski, Jan & Basten, Christoph, 2025. "Beyond the headline: How personal exposure to inflation shapes the financial choices of households," Journal of Monetary Economics, Elsevier, vol. 153(C).

    More about this item

    Keywords

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    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • E52 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Monetary Policy
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth

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