Empty Populism and the Life Cycle of a Populist Leader: A Case Study of Imran Khan

This study scrutinizes the phenomenon of empty populism, focusing on the political trajectory of Imran Khan. It explores how his rhetoric aligns with the theoretical framework of populism and measures the evolution of his leadership through different phases. By investigating his speeches and political discourse, the study aims to uncover the mechanisms through which populist leaders sustain their appeal despite governance failures. Using a qualitative content analysis approach, the research applies Fairclough’s Critical Discourse Analysis (CDA) model to examine the linguistic patterns and discursive strategies employed by Imran Khan over different phases of his political career. This study raises significant queries about the sustainability of populist leadership. Khan's case study proves the life cycle of a populist leader, from rise to power to potential decline. Argues that "empty populism" can only take a leader so far, and that the lack of practical policies can ultimately lead to disappointment among supporters. The finding provides a nuanced understanding of Imran Khan's populist leadership and its implications. While Khan charismatic appeal and emotional rhetoric helped him gain power, the study suggests that his lack of clear policies and reliance on "empty populism" may ultimately undermine his legacy. Further studies could explore the long-term consequences of populist leadership, examining how leaders the Khan navigate the challenges of governance while maintaining their populist appeal. Additionally, research could Investigate the role of social media and other factors in amplifying populist rhetoric and its impact on democratic institutions.