Visual Podcasting in Digital Era: Unleashing the Power of Sound and Immersive Communication

The research presents the initiative to research on the power of sound; the widely emerging podcasts in this era of digital media has the mass audience. The podcasts are a new form of delivering the message through means of voice. Video podcasting is getting a lot of popularity due its immersive nature, thus creating a huge podcasting community including creators and audience. The today’s new generation is completely under its influence and have shown great liking towards it. As it has given them a way to enjoy the audio entertainment era of radio, podcasts have really revived that technology digitally. The present research assess the motives of podcast creators through the video podcasting. Now podcasting not only surrounds the story telling and talk shows but it has enhanced its format and style. Podcasts are now transformed into interviews, focus group discussions, monologues and many other formats while covering the topics of daily life, politics, motivational, technology, women issues and much more. As the podcasting is interpreted in social cultural context through interviews, discussion by podcaster creators. Every communication that occurs must had to have a meaning and reason and these certain meanings and motives are the driving force of the podcasts. The podcast creators are interviewed from each category of podcasting that includes daily life, politics, motivational, technology, entrepreneur and women issues podcasting. The results are formulated by deriving themes, compare and contrast between and among the groups. For creating codes, themes and examining the interview data N-vivo is used. The results indicates that visual appeal to the audience due to its uniqueness, individuality and being a new form of communication and information sharing format. The present research implies that the visual podcasting is the new area for producers to explore and has bright future due to its innovative and immersive nature.