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Ethnographic Research And Content Analyse In Determining Small Businesses’ And Owner Managers’ Performance Perception: Fethiye F&B Firms Focus

Author

Listed:
  • Iþýl ARIKAN SALTIK
  • Pelin ARSEZEN OTAMIÞ
  • Sümeyra BABACAN

    (Muðla Sýtký Koçman Üniversitesi)

Abstract

This research is aiming to measure the small food and beverages businesses such as eating houses, restaurants, cafes, and bars from their owner-managers’ perception. In the research, data collecting tools of interview, observation and document review; and qualitative analysis technique have been used. As a result, it is seen that the owner-managers of small businesses perceive external dynamics negatively; and internal dynamics and performances positively.

Suggested Citation

  • Iþýl ARIKAN SALTIK & Pelin ARSEZEN OTAMIÞ & Sümeyra BABACAN, 2015. "Ethnographic Research And Content Analyse In Determining Small Businesses’ And Owner Managers’ Performance Perception: Fethiye F&B Firms Focus," Eurasian Academy Of Sciences Social Sciences Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 120-131, July.
    • Handle: RePEc:eas:journl:v:4:y:2015:i:4:p:120-131
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