IDEAS home Printed from https://ideas.repec.org/a/eas/buseco/v3y2015i3p37-42.html
   My bibliography  Save this article

Diffusion Theory

Author

Listed:
  • Alima Aimurzayeva

    (Uluslararasý Türk Kazak H.A.Yesevi Üniversitesi)

Abstract

The main objective of this paper is to investigate the relationship of diffusion of innovation theory characteristics with marketing strategies and global consumer values on the rapid adoption of a high technology product. A literature review is provided on diffusion theory and the characteristics which impact rate of new product adoption. Research is also presented on the influence of cultural values on consumer behavior and adoption of high technology products and services.

Suggested Citation

  • Alima Aimurzayeva, 2015. "Diffusion Theory," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 3(3), pages 37-42, October.
    • Handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:37-42
    as

    Download full text from publisher

    File URL: http://busecon.eurasianacademy.org/dergi/../dergi//yayilma-teorisi201510.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eas:buseco:v:3:y:2015:i:3:p:37-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kutluk Kagan Sumer (email available below). General contact details of provider: http://busecon.eurasianacademy.org/eng/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.