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Intangibles Factors and Quality Assessment of the Service Received in Travel Agencies

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  • Cristina Esteban Alberdi

    (Universidad Autónoma de Madrid. España.)

  • Luis Rubio Andrada

    (Universidad Autónoma de Madrid. España.)

  • José Miguel Rodríguez Antón

    (Universidad Autónoma de Madrid. España.)

Abstract

Adaptation of travel agencies to the standards of the New Economy is leading to a trend towards restructuring the sector aimed at finding new competitive strategies. The growing importance of intangible assets in achieving such strategies has motivated this study, which has tried to identify those intangible factors, present in the provision of the service, that have a direct relationship with the client´s perception of a differentiation in the service received.

Suggested Citation

  • Cristina Esteban Alberdi & Luis Rubio Andrada & José Miguel Rodríguez Antón, 2004. "Intangibles Factors and Quality Assessment of the Service Received in Travel Agencies," Economic Analysis Working Papers (2002-2010). Atlantic Review of Economics (2011-2016), Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia Moderna, vol. 3, pages 1-19, December.
    • Handle: RePEc:eac:articl:13/03
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