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El Marketing Estratégico Aplicado en Chile y en Canadá para las Empresas de Tecnologías de Información y Comunicaciones

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  • Martín Montalva Paredes

    (Universidad de Sevilla. España.)

Abstract

Las Tecnologías de Información y Comunicaciones (TIC´s) están redefiniendo parte de los patrones conductuales que regulan la interacción social. El tiempo y el espacio han dejado de ser un límite en el accionar tanto de las personas, empresas y gobiernos. A nivel mundial la brecha entre los países desarrollados y en vías de desarrollo se ha ampliado en los últimos años, debido en gran parte a la masificación del uso de tecnologías. En empresas TIC´s, específicamente empresas desarrolladoras de software, tanto chilenas como canadienses, se verificó el uso que hacen éstas del Marketing Estratégico como una herramienta competitiva, a la hora de planificar la operación y continuidad.

Suggested Citation

  • Martín Montalva Paredes, 2007. "El Marketing Estratégico Aplicado en Chile y en Canadá para las Empresas de Tecnologías de Información y Comunicaciones," Economic Analysis Working Papers (2002-2010). Atlantic Review of Economics (2011-2016), Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia Moderna, vol. 6, pages 1-31, April.
    • Handle: RePEc:eac:articl:05/06
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