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Impact of E-Commerce Applications on Non- Financial Performance of Selected Online Retail Enterprises in Lagos State, Nigeria

Author

Listed:
  • Idris Adegboyega Onikoyi

    (Osun State University)

  • Bayode Olusanya Babatunde

    (Osun State University)

  • Wasiu Adebayo Lamidi

    (Osun State University)

  • Callistus Destiny Odeh

    (Osun State University)

Abstract

This study examined the impact of e- commerce applications on non-financial performance of selected online retail enterprises in Lagos State, Nigeria with emphasis on Jumia and Konga e- retail outlets. Three specific objectives were formulated for the study and they are; to investigate the effect of electronic advertising on customers’ patronage in the selected online retail enterprise; to examine the influence of electronic customer service support system on customers’ satisfaction in the selected online retail enterprise; and to evaluate the effect of e- order and delivery on customers’ satisfaction in the selected online retail stores; The sample size was 384.Data was sourced through the use of a structured questionnaire and the study adopted purposive and stratified sampling technique. Descriptive statistics and regression analysis were both adopted as methods of data analysis.

Suggested Citation

  • Idris Adegboyega Onikoyi & Bayode Olusanya Babatunde & Wasiu Adebayo Lamidi & Callistus Destiny Odeh, 2022. "Impact of E-Commerce Applications on Non- Financial Performance of Selected Online Retail Enterprises in Lagos State, Nigeria," EuroEconomica, Danubius University of Galati, issue 3(12), pages 93-108, December.
    • Handle: RePEc:dug:journl:y:2022:i:3:p:93-108
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