Consumer centric marketing communication: Go beyond the actual sale
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References listed on IDEAS
- Young, Joni J., 2006. "Making up users," Accounting, Organizations and Society, Elsevier, vol. 31(6), pages 579-600, August.
- Jiří Strouhal & Carmen Bonaci & Razvan Mustata, 2012. "Corporate Governance and Financial Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 18(1), pages 122-123, February.
- Baker, C. Richard & Wallage, Philip, 2000. "The Future of Financial Reporting in Europe: Its Role in Corporate Governance," The International Journal of Accounting, Elsevier, vol. 35(2), pages 173-187, July.
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Keywordsintegrated communication; new media tools; social networks; PR;
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