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Approaches in complex evaluation of the marketing activities results

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  • Mihaela GROSMAN

    (Free International University of Moldova)

Abstract

Development of marketing at the present stage is characterized by amplification of influence of market factors on activity of the company. Interest to a rating of results of marketing activity raises in all branches due to expansion of scales of marketing activity, development of technologies, expansion of opportunities of a data access, innovations in the field of marketing and to researches.

Suggested Citation

  • Mihaela GROSMAN, 2012. "Approaches in complex evaluation of the marketing activities results," The Journal of Accounting and Management, Danubius University of Galati, issue 3, pages 65-70, December.
    • Handle: RePEc:dug:jaccma:y:2012:i:3:p:65-70
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    File URL: http://journals.univ-danubius.ro/index.php/jam/article/view/1599/1423
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    Keywords

    marketing; innovation;

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