IDEAS home Printed from https://ideas.repec.org/a/dug/actaec/y2016i6p134-159.html
   My bibliography  Save this article

Analysis of E-CRM Services of Banks: from the View of Bankers

Author

Listed:
  • Selvakumar Marimuthu

    (Ayya Nadar Janaki Ammal College)

  • Ramar Lakshmanan

    (Rajapalayam Rajus’ College)

  • Sathyalakshmi Veluchamy

    (Ayya Nadar Janaki Ammal College)

Abstract

In this article the researcher has analyzed the E-CRM services of banks in Virudhunagar District in the point of view of employees. The main objective of the study is analyzing the opinion of bank employees about e-CRM services of banks in Virudhunagar District and also offers suitable suggestions on the basis of findings of the study. The data required for the study has been collected during the year 2014. This study is both descriptive and analytical in nature. This study covers both Primary data and Secondary data. The Primary data have been collected from 83 bank officials in Virudhunagar District with the help of pre–tested interview schedule and questionnaire respectively. The Secondary data have been collected from the records of banks, published books, journals, reports and circulars issued by the Reserve Bank of India, encyclopedia and through web sites. The researcher has used the percentage analysis throughout the report to express the opinion of the respondents and in order to test the opinion of the bank employees about the e-CRM services with the help of Kolmogorov Smirvo Test.

Suggested Citation

  • Selvakumar Marimuthu & Ramar Lakshmanan & Sathyalakshmi Veluchamy, 2016. "Analysis of E-CRM Services of Banks: from the View of Bankers," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(6), pages 134-159, DECEMBER.
    • Handle: RePEc:dug:actaec:y:2016:i:6:p:134-159
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/3545/3728
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    E-CRM; Services; Banks;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:actaec:y:2016:i:6:p:134-159. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniela Robu (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.