IDEAS home Printed from https://ideas.repec.org/a/dug/actaec/y2013i6p5-13.html
   My bibliography  Save this article

Identifying Some Roots of Frontline Employee Attitude in Market Orientation

Author

Listed:
  • Mushtaq A Siddiqi

    (The Business School, University of Kashmir, India)

Abstract

Though, various organizational outcomes are purported to result from market orientation in developed countries, very little or no such research has been focused on understanding the complex relationship between market orientation and frontline employee attitude towards customers in a developing country like India. In order to plug the gap the present study has been conducted in Indian service sector with samples from its two prestigious banks. The study that matches perceptions from both the frontline employees and their customers reveals that the elements of market orientation like market intelligence generation, market intelligence dissemination, and market intelligence responsiveness exert its impact on frontline employee attitude or what is generally known as functional qualifications in service marketing literature and consequently effects customers? evaluation. Conclusions and discussion of the study are drawn, and finally the implications of the study for practitioners have also been discussed.

Suggested Citation

  • Mushtaq A Siddiqi, 2013. "Identifying Some Roots of Frontline Employee Attitude in Market Orientation," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 6(6), pages 5-13, December.
    • Handle: RePEc:dug:actaec:y:2013:i:6:p:5-13
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/issue/view/161
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:actaec:y:2013:i:6:p:5-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniela Robu (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.