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Application of “Small Steps Strategy” in the Management of European Companies

Author

Listed:
  • Lidia Mandru

    (“George Baritiu” University of Brasov,)

  • Dan Pauna

    (Danubius University of Galati, Romania)

Abstract

The extension of the European Union represents a huge opportunity for the companies, but in an equal measure it is a real challenge, namely the one to face competition with European enterprises. Quality stands for a constituent part of the competitiveness but the extension of the European Union has made the developing countries and the countries with economies in transition to experience difficulties in raising the quality of the goods and of the services supplied. In the following paper, the authors will propose some solutions to improve quality using the ”strategy of small steps” which is widely known as Kaizen strategy.

Suggested Citation

  • Lidia Mandru & Dan Pauna, 2012. "Application of “Small Steps Strategy” in the Management of European Companies," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 3(3), pages 38-44, June.
    • Handle: RePEc:dug:actaec:y:2012:i:3:p:38-44
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    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1277/1164
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