IDEAS home Printed from https://ideas.repec.org/a/dug/actaec/y2006i1p123-127.html
   My bibliography  Save this article

Research in Public Relations

Author

Listed:
  • Coriolan Paunescu

    (“DANUBIUS” University of Galati)

Abstract

Research has an important role in public relations (PR) being necessary in developing strategies in this area. Therefore, we can speak of two types of research, the applied research and theoretical research, both being successfully used in the work of public relations. Applied research, can be strategic (used in programs in order to identify attitudes and opinions of the target public, to develop strategies for formulating and transmitting messages, to establish the criteria for evaluating the work) and evaluative by which it determines the communication efficiency, in carrying out the program of public relations (in fact it is the comparison between the established and achieved objectives).

Suggested Citation

  • Coriolan Paunescu, 2006. "Research in Public Relations," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 1(1), pages 123-127, September.
    • Handle: RePEc:dug:actaec:y:2006:i:1:p:123-127
    as

    Download full text from publisher

    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/32/29
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:actaec:y:2006:i:1:p:123-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Florian Nuta (email available below). General contact details of provider: https://edirc.repec.org/data/fedanro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.