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When Perception Becomes Reality and Truth is Relative: Spin Strategies and Political Influence over Media Reporting in Macedonian Media

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  • Žaneta Trajkoska

Abstract

The power of politicians presenting itself in front of the public rests in the media, so politicians are likely to use the media to create the preferred media frames and to set the agenda (agenda setting). Worldwide, spin-doctors have their own influence in the modeling of the media reality, processes that are comparable in Macedonia as well. The paper strive to describe the presence of the spinning in Macedonia and its impact on the news content. Furthermore, it deals with the spinning tactics and their manifestation in the political communication, explaining the models in which political spinning is functioning in Macedonia.

Suggested Citation

  • Žaneta Trajkoska, 2018. "When Perception Becomes Reality and Truth is Relative: Spin Strategies and Political Influence over Media Reporting in Macedonian Media," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
    • Handle: RePEc:dob:journl:v:10:y:2018:i:1:a:5
    DOI: 10.32015/JIMB/2018-10-1-5
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    More about this item

    Keywords

    spin; political communication; media; political influence; journalism;
    All these keywords.

    JEL classification:

    • C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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