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Ressources rhétoriques et structuration d’un contexte concurrentiel:les enseignements de l’émergence du nouveau marché français de l’électricité

  • Thomas Froehlicher

    (Université de Nancy 2)

  • Anthony Kuhn

    ()

    (Université de Nancy 2)

  • Yves Moulin

    (Université de Strasbourg 3 Robert Schuman)

Registered author(s):

    (VF)Cet article vise à éclairer le processus de structuration du nouveau marché français de l’électricité. Il met l’accent sur le rôle des ressources rhétoriques dans la construction de ce nouveau contexte concurrentiel. Il tend à montrer que ces ressources rhétoriques, couplées dialectiquement avec des ressources symboliques, visent à influencer la définition des règles concurrentielles et à favoriser la concrétisation des intentions stratégiques. Après avoir souligné la nécessité d’un management des contenus rhétoriques qui sont délivrés publiquement, cet article appelle à un approfondissement des recherches sur la production des discours, sur le management des espaces de discussion et sur la conceptualisation de la « discussion » comme moteur des processus de conventionnalisation au sein d’un champ concurrentiel.(VA)This article deals with the logic and the mechanisms according to which a competitive field evolves. More precisely, it aims at explaining the structuring process of the new French electricity market. It focuses on the role of rhetorical resources in constructing this new competitive market. These rhetorical resources, dialectically associated with symbolical resources, influence the definition of competitive rules and ease the implementation of strategic intent. Once the necessity of managing rhetorical content has been settled, this article suggests further research on the following matters:the set up of rhetorical arguments, the management of «areas of discussion» and the conceptualisation of discussion as a coordination mechanism.

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    Article provided by revues.org in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 9 (2006)
    Issue (Month): 2 (June)
    Pages: 31-62

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    Handle: RePEc:dij:revfcs:v:9:y:2006:i:q2:p:31-62
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