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Stratégies de «coopétition» au sein d'un écosystème d'affaires:une illustration à travers le cas de SAP

Listed author(s):
  • Estelle Pellegrin-Boucher

    (Université de Montpellier 1)

  • Gaël Gueguen

    (Université de Montpellier 3)

(VF)Comment des stratégies de coopération peuvent-elles permettre le développement d'un écosystème d'affaires en favorisant le développement de stratégies de «coopétition» ? L'étude de la stratégie du leader des ERP, SAP, tente de répondre à cette question. Des logiques de « coopétition » émergent avec succès, mais un contexte favorable est nécessaire. C’est ainsi que SAP a su mettre à profit innovation et collaboration avec des entreprises partenaires pour asseoir son standard technologi-que et fonder son écosystème d'affaires. Celui-ci étant établi, elle a pu travailler en collaboration avec des concurrents et favoriser le développement de son écosystème d'affaires. (VA)How can co-operative strategies enable the development of a business ecosystem by facilitating the development of « co-opetition » ? The study of the strategy of SAP has been designed to answer this question. Our findings indicate that, in a favourable context, “co-opetition” strategies have emerged successfully because SAP knew how to benefit from innovation and collaboration in order to impose its technological standard. Once the foundations of its business ecosystem were solidly in place, SAP could work in collaboration with competitors and make the further development of its business ecosystem possible.

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Article provided by in its journal Revue Finance Contrôle Stratégie.

Volume (Year): 8 (2005)
Issue (Month): 1 (March)
Pages: 109-130

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Handle: RePEc:dij:revfcs:v:8:y:2005:i:q1:p:109-130
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