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“Coopetition” for Cultural Tourism: An Accounting History Perspective
[“Coopetition” para el turismo cultural: una perspectiva de la historia de la contabilidad]

Author

Listed:
  • Cortese, Damiano

    (University of Turin)

  • Sinicropi, Silvia

    (University of Turin)

  • Pollifroni, Massimo

    (University of Turin)

  • Cantino, Valter

    (University of Turin)

Abstract

This research proposes an accounting history perspective on “coopetition”—a competitive approach based on cooperation—in the cultural tourism sector. The analysis is based on the International Museums Campaigns proclaimed by UNESCO in 1956 and 1957 and investigates the contribution of the Egyptian Museum of Turin, in the context of the local tourism system, in constructing an event and its related communication campaign. The purpose is to highlight, through accounting documents, the importance of coopetition in stimulating visitors’ presence and reaching higher shared socio-economic results.

Suggested Citation

  • Cortese, Damiano & Sinicropi, Silvia & Pollifroni, Massimo & Cantino, Valter, 2021. "“Coopetition” for Cultural Tourism: An Accounting History Perspective [“Coopetition” para el turismo cultural: una perspectiva de la historia de la contabilidad]," De Computis, Universidad Pablo de Olavide, vol. 18(1), pages 157-168.
    • Handle: RePEc:dec:articl:2021:18:1:157-168
    DOI: http://dx.doi.org/10.26784/issn.1886-1881.v18i1.425
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