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The Utilisation of Marketing to Support the Strategic Development of Educational Institutions and the Continue Training of Adults

Author

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  • Geanina Colan

    (Virgil Madgearu Economic Highschool, Galati, Romania)

  • Sofia Totolici

    (Dunarea de Jos University of Galati, Romania)

Abstract

In order to decide on an education necesity one has to answer the question “What and who do we organize a certain educational process or system for and why do we organize it in a certain way and not otherwize?”. In order to decide on an education necessity one must also answer the question “What social problems does the educational process or system we devised solve?”. The problem of lifelong in-service training is important for supporting the workforce change, being the main instrument it uses in order to adjust to the new requirements, this enabling its nobility among differerent fields of activity.

Suggested Citation

  • Geanina Colan & Sofia Totolici, 2016. "The Utilisation of Marketing to Support the Strategic Development of Educational Institutions and the Continue Training of Adults," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 261-265.
    • Handle: RePEc:ddj:fserec:y:2016:p:261-265
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    File URL: http://www.rce.feaa.ugal.ro/images/stories/RCE2016/ColanTotolici.pdf
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