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Smart Cities and Medical Tourism: Leveraging AI in Urban Marketing to Enhance Patient Experience

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  • Alina Constina Radu

    (Dunarea de Jos University of Galati Romania)

  • Razvan Tiberiu Radu

    (Dunarea de Jos University of Galati Romania)

Abstract

The function of artificial intelligence (AI) in urban marketing tactics that promote medical tourism in smart cities is examined in this study. Cities are using artificial intelligence (AI) more and more to improve patient experience, service delivery, and their global standing as medical destinations as digital technologies change healthcare and urban surroundings. The study integrates a targeted case study on Dubai with a review of the literature on medical tourism, smart cities, and AI-driven marketing. It shows the strategic objective of Dubai, which includes the establishment of Dubai Healthcare City (DHCC) and the HealthStay AI platform, which facilitates tailored communication, global patient outreach, and interaction with the hospitality industry. There is a strong association between AI-enabled marketing and destination success, as evidenced by secondary data showing a notable increase in medical tourism arrivals and healthcare revenues in Dubai between 2020 and 2024. For legislators and municipal planners looking to create patient-centered and financially stable medical tourism ecosystems, the findings provide insightful information.

Suggested Citation

  • Alina Constina Radu & Razvan Tiberiu Radu, 2025. "Smart Cities and Medical Tourism: Leveraging AI in Urban Marketing to Enhance Patient Experience," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 214-223.
    • Handle: RePEc:ddj:fseeai:y:2025:i:3:p:214-223
    DOI: https://doi.org/10.35219/eai15840409567
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