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Promotion of Banking Products and Services

Author

Listed:
  • Costinela FORTEA

    (Dunarea de Jos University of Galati, Romania)

  • Viorica IOAN

    (Dunarea de Jos University of Galati, Romania)

Abstract

Banking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspective. Marketing of banking services also aims at increasing the knowledge of banking staff on some marketing concepts.

Suggested Citation

  • Costinela FORTEA & Viorica IOAN, 2019. "Promotion of Banking Products and Services," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 107-111.
    • Handle: RePEc:ddj:fseeai:y:2019:i:2:p:107-111
    DOI: https://doi.org/10.35219/eai1584040939
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    Cited by:

    1. Mohamed Samy ElDeeb & Yasser Tawfik Halim & Esmat Mostafa Kamel, 2021. "The pillars determining financial inclusion among SMEs in Egypt: service awareness, access and usage metrics and macroeconomic policies," Future Business Journal, Springer, vol. 7(1), pages 1-19, December.

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