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The Public Relations Events in Promoting Brand Identity of the City

Author

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  • Nicoleta DOSPINESCU

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment of glory. The purpose of this paper is to show how public relations help in defining brands sense, specifically brand of the city: Iasi. For this we have chosen to study public relations event FIE (International Festival of Education) held in Iasi, in 14-23 June 2013. The research problem is to determine the modalities and level that this festival helps to promote brand identity of Iasi and determine the loyalty of participants. The research methodology included documentary research and quantitative research show that managing the experience of the citizens in relation with culture, the city was memorable and created strong "anchors" that are associated with positive elements.

Suggested Citation

  • Nicoleta DOSPINESCU, 2014. "The Public Relations Events in Promoting Brand Identity of the City," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 39-46.
    • Handle: RePEc:ddj:fseeai:y:2014:i:1:p:39-46
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    File URL: http://www.eia.feaa.ugal.ro/images/eia/2014_1/Dospinescu.pdf
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    References listed on IDEAS

    as
    1. Angelica-Nicoleta ONEA, 2010. "Meanings Of The Notion Of Culture In Intercultural Research," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 6, pages 243-252, December.
    2. Leontina Beţianu & Iuliana Georgescu, 2008. "Approaches Of Environmental Information Audit In Annual Reports," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(10), pages 1-8.
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    Cited by:

    1. Jingyu Li & Anding Zhu & Dongsheng Liu & Wenmin Zhao & Yi Zhou & Yahui Chen & Yanni Liu & Nan Sun, 2020. "Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation," Sustainability, MDPI, vol. 12(7), pages 1-24, March.
    2. Chien-Ting Chiang & Ying-Chieh Chen, 2023. "The Effect of Destination Brand Identity on Tourism Experience: The Case of the Pier-2 Art Center in Taiwan," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    3. Yanan Li & Honggen Xiao & Naipeng Bu & Jianji Luo & Hui Xia & Liyuan Kong & Haoyue Yu, 2021. "Configuration-Based Promotion: A New Approach to Destination Image Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-14, November.

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