IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2009i2p347-354.html
   My bibliography  Save this article

Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Author

Listed:
  • Adrian MICU

    ()

  • Angela-Eliza MICU

    ()

  • Nicoleta CRISTACHE

    ()

  • Sofia TOTOLICI

    () ("Dunarea de Jos" University of Galati, Romania)

Abstract

Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.

Suggested Citation

  • Adrian MICU & Angela-Eliza MICU & Nicoleta CRISTACHE & Sofia TOTOLICI, 2009. "Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 347-354.
  • Handle: RePEc:ddj:fseeai:y:2009:i:2:p:347-354
    as

    Download full text from publisher

    File URL: http://www.ann.ugal.ro/eco/Doc2009_2/Micu_Micu_Cristache_Totolici.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Hatemi-J, Abdulnasser & Irandoust, Manuchehr, 2002. "On the Causality between Exchange Rates and Stock Prices: A Note," Bulletin of Economic Research, Wiley Blackwell, vol. 54(2), pages 197-203, April.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    marketing; integration; strategic planning;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2009:i:2:p:347-354. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gianina Mihai). General contact details of provider: http://edirc.repec.org/data/fegalro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.