Advertising between Rules and Creativity
Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting the uncontestable part played by it within organizations and society in general and it focuses on an essential element of it, that is the advertising print. The purpose of this paperwork is to highlight the necessary rules for the making of a quality print, with the help of a comparative study on prints of eight organizations. The print represents an exercise of writing and design, in words and images, for transmitting the advertising message. The fulfillment of this task depends on the perspicacity, imagination and the creativity of the maker.
Volume (Year): (2005)
Issue (Month): 1 (JUNE)
|Contact details of provider:|| Postal: |
Phone: (0040) 336.130.242
Fax: (0040) 336.130.242
Web page: http://www.feaa.ugal.roEmail:
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2005:i:1:p:111-114. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gianina Mihai)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.