IDEAS home Printed from
   My bibliography  Save this article

The WICS Model of Leadership: Theory and Application in Hotel Management


  • Aleksandar Kontic

    () (The College of Hotel Magement, Belgrade, Serbia)


The broadened and diversifying global market at great pace led to the increasing demand for hospitality business and in particular for hotel industry and hotel managements; globalization changes their business environment into fierce battlefield. In order to win the war hotel firms need to acquire effective leadership, probably more the ever in their long history. Since nineteenth century, a dozen of leadership theories and models had been proposed, and none of them was able to totally capture all of the many facts-both internal and external to the individual?that make for a successful leader. Relatively recently, Steinberg's WICS model drew much attention; it offered a fresh view on old problems, being designed to provide the integrative approach based upon the notion that a successful leader needs the critical ability to synthesize wisdom, intelligence, and creativity. If any of the traits mentioned would be lacking, according to this model, the leader will fall into the category of those who failed in his mission. The paper discusses the theoretical and empirical ameliorations provided by Steinberg's model, its ambiguities, as well as practical applications for hotel management.

Suggested Citation

  • Aleksandar Kontic, 2013. "The WICS Model of Leadership: Theory and Application in Hotel Management," Quaestus Multidisciplinary Research Journal, Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University, Timisoara, Romania, vol. 1(2), pages 63-70, April.
  • Handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:63-70

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Hotel management; leadership; Steinberg; WICS; critics;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:63-70. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Luiza Caraivan). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.