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Considerations on the Study of Consumption and Consumers' Behaviour

Author

Listed:
  • Ecaterina Putz

    (University of the West, Tmisoara)

Abstract

This paper presents some considerations for identifying and quantifying the factors that trigger consumer behaviour for goods and services (according to motivational research, along with needs, there is a number of other internal variables that influence the manifestation of a certain type of consumer behaviour). Based on these main objectives, the study highlights the appropriate application forms and research methods.

Suggested Citation

  • Ecaterina Putz, 2013. "Considerations on the Study of Consumption and Consumers' Behaviour," Quaestus Multidisciplinary Research Journal, Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University, Timisoara, Romania, vol. 1(2), pages 56-62, April.
  • Handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:56-62
    as

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