Considerations on the Study of Consumption and Consumers' Behaviour
This paper presents some considerations for identifying and quantifying the factors that trigger consumer behaviour for goods and services (according to motivational research, along with needs, there is a number of other internal variables that influence the manifestation of a certain type of consumer behaviour). Based on these main objectives, the study highlights the appropriate application forms and research methods.
Volume (Year): 1 (2013)
Issue (Month): 2 (April)
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