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Considerations on the Study of Consumption and Consumers' Behaviour

  • Ecaterina Putz

    (University of the West, Tmisoara)

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    This paper presents some considerations for identifying and quantifying the factors that trigger consumer behaviour for goods and services (according to motivational research, along with needs, there is a number of other internal variables that influence the manifestation of a certain type of consumer behaviour). Based on these main objectives, the study highlights the appropriate application forms and research methods.

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    File URL: http://www.quaestus.ro/en/wp-content/uploads/2012/02/putz.pdf
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    File URL: http://www.quaestus.ro/en/wp-content/uploads/2012/02/putz.pdf
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    Article provided by Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University Bucharest in its journal Quaestus Multidisciplinary Research Journal.

    Volume (Year): 1 (2013)
    Issue (Month): 2 (April)
    Pages: 56-62

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    Handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:56-62
    Contact details of provider: Web page: http://www.ucdctm.ro

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