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Standardization - The Strategic Options of the Modern Hotel Industry

Author

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  • Novak M. Svorcan

    () (The College of Hotel Management Belgrade, Serbia)

Abstract

Strategic positioning of recognizable tourist identity of Serbia is based primarily on the integration of available resources, advantages and benefits. Their networking in a single field of activity greatly facilitates the identification, analysis, selection, comparison, adjustment, modification, expansion and innovation of the single destination attributes. The basic guidelines and specific proposal branding standardization accommodation deals are formulated with respect to the specific position in the Serbian tourist hotel product developments. The development and implementation of standards is becoming a business imperative because it allows faster influence in today's global economy through clear, unique and specific identity. By finding ways to overcome the consequences of transition and turbulent heritage, we provide the basic prerequisites for the creation of market-verified image, as well as the unequivocal recognition of Serbia as an attractive destination of tourism.

Suggested Citation

  • Novak M. Svorcan, 2013. "Standardization - The Strategic Options of the Modern Hotel Industry," Quaestus Multidisciplinary Research Journal, Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University, Timisoara, Romania, vol. 1(2), pages 43-55, April.
  • Handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:43-55
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    Keywords

    Strategy; standard; hotel product; corporate brand;

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