IDEAS home Printed from
   My bibliography  Save this article

Standardization - The Strategic Options of the Modern Hotel Industry


  • Novak M. Svorcan

    () (The College of Hotel Management Belgrade, Serbia)


Strategic positioning of recognizable tourist identity of Serbia is based primarily on the integration of available resources, advantages and benefits. Their networking in a single field of activity greatly facilitates the identification, analysis, selection, comparison, adjustment, modification, expansion and innovation of the single destination attributes. The basic guidelines and specific proposal branding standardization accommodation deals are formulated with respect to the specific position in the Serbian tourist hotel product developments. The development and implementation of standards is becoming a business imperative because it allows faster influence in today's global economy through clear, unique and specific identity. By finding ways to overcome the consequences of transition and turbulent heritage, we provide the basic prerequisites for the creation of market-verified image, as well as the unequivocal recognition of Serbia as an attractive destination of tourism.

Suggested Citation

  • Novak M. Svorcan, 2013. "Standardization - The Strategic Options of the Modern Hotel Industry," Quaestus Multidisciplinary Research Journal, Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University, Timisoara, Romania, vol. 1(2), pages 43-55, April.
  • Handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:43-55

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Strategy; standard; hotel product; corporate brand;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:43-55. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Luiza Caraivan). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.