Implementation Of Marketing In Rural Tourism
Because estimates of growth in the choice of Romanian and foreign tourists to rural pensions can be observed the growing need to ensure higher efficiency of marketing activities. And given the growing importance of actions to protect the product quality and the environment is observed the need for marketing of rural tourism that respects the perspectives of conservation of natural, cultural and human, necessary for responsible and ethical tourism. As competition and demand conditions change over time, the strategic marketing programs must be adapted appropriately to the corrections in the marketing plan for the results of marketing to lead to sustainable tourism..
Volume (Year): 1 (2013)
Issue (Month): 2 (April)
|Contact details of provider:|| Web page: http://www.ucdctm.ro|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:dcc:journl:v:1:y:2013:i:2:p:36-42. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Luiza Caraivan)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.